Plan your expenses and deductions strategically each year
Egestas tincidunt ipsum in leo suspendisse turpis ultrices blandit augue eu amet vitae morbi egestas sed sem cras accumsan ipsum suscipit duis molestie elit libero malesuada lorem ut netus sagittis lacus pellentesque viverra velit cursus sapien sed iaculis cras at egestas duis maecenas nibh suscipit duis litum molestie elit libero malesuada lorem curabitur diam eros.
- Morbi fringilla molestie magna sed dictum. Praesent pharetra turpis augue.
- Cras mi purus, viverra vitae felis sit amet, tincidunt fringilla lorem.
- non mattis urna ex nec sem. Donec varius diam et suscipit venenati proin tincidunt
- Quisque euismod posuere lacus sit amet volutpat. Praesent vel imperdiet
Maintain accurate and organized financial records for easy reporting
Tincidunt pharetra at nec morbi senectus ut in lorem senectus nunc felis ipsum vulputate enim gravida ipsum amet lacus habitasse eget tristique nam molestie et in risus sed fermentum neque elit eu diam donec vitae ultricies nec urna cras congue et arcu nunc aliquam at.
Talk to a tax professional for expert guidance
At mattis sit fusce mattis amet sagittis egestas ipsum nunc scelerisque id pulvinar sit viverra euismod. Metus ac elementum libero arcu pellentesque magna lacus duis viverra pharetra phasellus eget orci vitae ullamcorper viverra sed accumsan elit adipiscing dignissim nullam facilisis aenean tincidunt elit. Non rhoncus ut felis vitae massa mi ornare et elit. In dapibus.
- Morbi fringilla molestie magna sed dictum. Praesent pharetra turpis augue.
- Cras mi purus, viverra vitae felis sit amet, tincidunt fringilla lorem.
- non mattis urna ex nec sem. Donec varius diam et suscipit venenati proin tincidunt
- Quisque euismod posuere lacus sit amet volutpat. Praesent vel imperdiet
Personalized Marketing: AI helps in analyzing customer data to create personalized marketing campaigns
At mattis sit fusce mattis amet sagittis egestas ipsum nunc. Scelerisque id pulvinar sit viverra euismod. Metus ac elementum libero arcu pellentesque magna lacus duis viverra. Pharetra phasellus eget orci vitae ullamcorper viverra sed accumsan. Elit adipiscing dignissim nullam facilisis aenean tincidunt elit. Non rhoncus ut felis vitae massa. Elementum elit ipsum tellus hac mi ornare et elit. In dapibus.
“Amet pretium consectetur dui aliquam. Nisi quam facilisi consequat felis sit elit dapibus ipsum nullam est libero pulvinar purus et risus facilisis”
Use accounting and tax software to make management easier
Placerat dui faucibus non accumsan interdum auctor semper consequat vitae egestas malesuada quam aliquam est ultrices enim tristique facilisis est pellentesque lectus ac arcu bibendum urna nisl pharetra bibendum felis senectus dolor commodo quam elementum sapien suscipit qat non elit sagittis aliquam a cursus praesent diam lectus tellus mi lobortis in amet ac imperdiet feugiat tristique nulla eros mauris id aenean a sagittis et pellentesque integer ultricies sit non habitant in cras posuere dolor fames.
Grace Creative LA was founded five years ago by Kathy Sjogren and Susan Colby to address the lack of marketing targeted at the 50+ demographic. Both women, seasoned professionals in advertising and marketing, had worked with top companies like Disney and Chiat/Day. However, as they aged out of traditional agency roles, they noticed a glaring gap in the market: the underrepresentation of women over 50. This realization inspired them to create a creative agency focused on this overlooked and powerful audience.
“A lot of younger people have a tendency to think if you are 50 you look 80,” said Susan, highlighting a common misconception. This demographic is often invisible in marketing, leading to a societal disconnect from what people in this age group actually look and feel like. Grace Creative LA aims to change this with campaigns that make this demographic more visible and embrace the untapped market of consumers who have been overlooked for too long.
Harnessing the Power of Experience
One of the reasons for the limited focus on the 50+ demographic in advertising is that younger professionals often lack the experience to understand or represent this age group effectively.
As Susan points out, “It's very difficult for younger people to reflect our experience through the lens of age if you haven't been there. I've been your age but you have never been mine. It is not to say we are better - but we have been there.”
This insight drives Grace Creative LA’s mission to authentically connect with and represent this audience.
Similarly, GetSetUp provides a platform where learners over 50 can share their wisdom and experience with others. The platform empowers this age group by offering classes taught by peers who truly understand their needs and challenges. For instance, GetSetUp Guide Jennifer Kimball leads classes on topics like "Dementia: Conquering the Challenges of Caregiving" and hosts the "Social Hour - Dementia Caregiver's Unite," where learners can connect, share, and support each other through similar life experiences.
Changing the Narrative on Age
Grace Creative LA is committed to educating brands about the power of the 50+ market. Susan explains,
“You get to a point when you are 50 and you have got all these skills and talents and you think - 'Now I want to use them towards something I care about.' Plus when you look at the numbers - women over 50 hold the buying power and make 87% of the household buying decisions. They are the most empowered consumers in history, and companies spend very little time talking to them.”
This realization is at the heart of Grace Creative LA’s campaigns, which aim to portray women over 50 in a way that is empowering, respectful, and authentic.
GetSetUp aligns with this mission by providing women over 50 with opportunities to continue learning, sharing, and growing. The platform enables them to leverage their life experiences and skills, whether through teaching, learning new subjects, or engaging with a community that values their contributions.
Join the Movement
Grace Creative LA’s Age Anthem, sparked by the pandemic, has turned into a movement. Their video campaign, #AgeisNOTjustaNumber, features real women aged 45-70 sharing their stories, wisdom, and accomplishments. The campaign challenges ageism and empowers women to own their age proudly.
As Kathy notes, “It is very deflating for anyone who has accomplished so much to suddenly be reduced to a number. Like what they did doesn’t matter. You are discounted so much of the time.”
You can join this campaign by embracing the belief that age is filled with powerful knowledge, experience, and achievement. GetSetUp continues this fight against ageism by offering a platform where learners can find purpose, connection, and empowerment in their later years.
