Digital Literacy
Aug 13, 2024

GetSetUp announces partnership with Ashiana Housing to bring virtual health, lifelong learning, and entertainment platform for the senior community

GetSetUp announces partnership with Ashiana Housing to bring virtual health, lifelong learning, and entertainment platform for the senior community
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Mumbai, August 4th, 2021: Ashiana Housing Ltd., India’s #1 brand in the senior living space, has announced a partnership with GetSetUp, a mission-driven education technology company dedicated to creating learning opportunities for older adults. This partnership introduces a valuable resource for senior citizens, especially in the 55+ age category, as the country recovers from the mental and physical challenges posed by the COVID-19 pandemic. Through GetSetUp, seniors can receive online assistance and learn how to navigate essential technologies, including daily apps, video conferencing, and social media, which have become crucial during the pandemic.

A New Era of Learning for Seniors

Ashiana Housing Ltd. community members now have access to over 800 free online group classes specifically designed for and led by seniors. These classes cover everything from basic smartphone and tablet use to services like video conferencing, email, and social media. GetSetUp also encourages participation in hobby classes such as music, dancing, social games, and virtual social hours, allowing seniors to stay engaged and connected with their community. To provide flexibility, GetSetUp offers 30 classes a day, ensuring members can engage at their convenience from the safety of their homes.

Commenting on the partnership, Deval Delivala, Senior Vice President at GetSetUp, said,

"We want older adults to feel connected and productive amidst the long pandemic, and the partnership with Ashiana comes at the right time for us to engage seniors in a meaningful way, learning through their peers within the community. At GetSetUp, we want every older adult to feel valued, and we believe that if we help them get comfortable with technology and provide them with the tools to share their skills, GetSetUp is a safe space for seniors to be curious and learn without judgments and build an empathetic community. We are excited to be associated with India's leading senior housing provider Ashiana and looking forward to welcoming thousands of older adults living at their premises onto the platform."

Enhancing Social Connections and Well-being

Dr. Muralidhara CP, DGM, Senior Living at Ashiana Housing Ltd., emphasized the importance of the partnership, stating,
“It is critical to keep our senior residents who are particularly vulnerable to COVID-19 safe during the pandemic. However, it’s also important for them to maintain social connections and be able to meet their needs from home. With our partnership with GetSetUp, our senior residents will become more adept and comfortable with technology and leverage it for learning or staying connected with their loved ones.”

He added, “Senior citizens are at greater risk for complications related to COVID-19 and have had to follow public health guidelines closely, including social distancing. We believe this platform will help reduce social isolation by empowering older adults when it comes to using technology while providing a safe place to learn, grow, and make friends. We realize that now more than ever, our older adults are at home and may need assistance learning how to use video services to communicate with loved ones, learn how to do things like ordering groceries or household items online, finding exercise classes, or even learning to access services like telehealth.”

GetSetUp: A Lifeline for Lifelong Learning

GetSetUp runs daily classes where older adults can learn and share skills, engage in community sessions, and explore economic opportunities by becoming guide members on the platform. Available on the web and Android, GetSetUp makes it easy for users to attend classes from anywhere. The company, headquartered in the U.S., has localized websites in India, Australia, and Singapore, expanding its reach to seniors worldwide.

Join GetSetUp today to explore a world of learning, connection, and new opportunities tailored to the needs of older adults.