How Government Agencies Can Use AI to Expand Support for Older Adults
Plan your expenses and deductions strategically each year
Egestas tincidunt ipsum in leo suspendisse turpis ultrices blandit augue eu amet vitae morbi egestas sed sem cras accumsan ipsum suscipit duis molestie elit libero malesuada lorem ut netus sagittis lacus pellentesque viverra velit cursus sapien sed iaculis cras at egestas duis maecenas nibh suscipit duis litum molestie elit libero malesuada lorem curabitur diam eros.
- Morbi fringilla molestie magna sed dictum. Praesent pharetra turpis augue.
- Cras mi purus, viverra vitae felis sit amet, tincidunt fringilla lorem.
- non mattis urna ex nec sem. Donec varius diam et suscipit venenati proin tincidunt
- Quisque euismod posuere lacus sit amet volutpat. Praesent vel imperdiet
Maintain accurate and organized financial records for easy reporting
Tincidunt pharetra at nec morbi senectus ut in lorem senectus nunc felis ipsum vulputate enim gravida ipsum amet lacus habitasse eget tristique nam molestie et in risus sed fermentum neque elit eu diam donec vitae ultricies nec urna cras congue et arcu nunc aliquam at.
Talk to a tax professional for expert guidance
At mattis sit fusce mattis amet sagittis egestas ipsum nunc scelerisque id pulvinar sit viverra euismod. Metus ac elementum libero arcu pellentesque magna lacus duis viverra pharetra phasellus eget orci vitae ullamcorper viverra sed accumsan elit adipiscing dignissim nullam facilisis aenean tincidunt elit. Non rhoncus ut felis vitae massa mi ornare et elit. In dapibus.
- Morbi fringilla molestie magna sed dictum. Praesent pharetra turpis augue.
- Cras mi purus, viverra vitae felis sit amet, tincidunt fringilla lorem.
- non mattis urna ex nec sem. Donec varius diam et suscipit venenati proin tincidunt
- Quisque euismod posuere lacus sit amet volutpat. Praesent vel imperdiet
Personalized Marketing: AI helps in analyzing customer data to create personalized marketing campaigns
At mattis sit fusce mattis amet sagittis egestas ipsum nunc. Scelerisque id pulvinar sit viverra euismod. Metus ac elementum libero arcu pellentesque magna lacus duis viverra. Pharetra phasellus eget orci vitae ullamcorper viverra sed accumsan. Elit adipiscing dignissim nullam facilisis aenean tincidunt elit. Non rhoncus ut felis vitae massa. Elementum elit ipsum tellus hac mi ornare et elit. In dapibus.
“Amet pretium consectetur dui aliquam. Nisi quam facilisi consequat felis sit elit dapibus ipsum nullam est libero pulvinar purus et risus facilisis”
Use accounting and tax software to make management easier
Placerat dui faucibus non accumsan interdum auctor semper consequat vitae egestas malesuada quam aliquam est ultrices enim tristique facilisis est pellentesque lectus ac arcu bibendum urna nisl pharetra bibendum felis senectus dolor commodo quam elementum sapien suscipit qat non elit sagittis aliquam a cursus praesent diam lectus tellus mi lobortis in amet ac imperdiet feugiat tristique nulla eros mauris id aenean a sagittis et pellentesque integer ultricies sit non habitant in cras posuere dolor fames.
With the U.S. population aging rapidly, government agencies at the federal, state, and local levels are under pressure to deliver outreach, education, and benefits to older adults. By 2030, 1 in 5 Americans—an estimated 73 million people—will be age 65 or older, intensifying the demand for senior services. Compounding this, a recent study found that 37% of aging services agencies face severe workforce deficits, leading to longer wait times and reduced capacity for proactive engagement.
At the same time, staffing shortages and budget constraints often limit the scope of direct assistance. How can agencies efficiently guide seniors toward the resources and programs they need—without overextending already thin staff?
Enter AI-driven solutions like Helen from GetSetUp. .GetSetUp has spent over five years teaching older adults the most important skills needed to live active, independent lives. With over 10 million classes delivered, we have gathered deep insights into how older adults learn, engage, and seek information. This expertise has shaped our AI’s ability to provide empathetic, accessible, and member-focused guidance—something traditional AI tools often lack. Unlike generic digital assistants, GetSetUp’s AI has been trained to understand the unique needs of older adults, including their vocabulary, learning styles, and concerns about healthcare navigation.Helen acts just like as an “Apple Genius” type concierge for older adults, offering personalized, on-demand information on everything from Medicare coverage and local transportation benefits to wellness tips and fraud prevention. By seamlessly integrating AI into existing agency services, older adults can receive timely, relevant guidance—reducing friction, improving benefit adoption, and ultimately supporting healthier, more independent living.
The Staffing Challenge
Many agencies face a workforce gap:
- Growing Demand: The number of adults aged 65+ is projected to nearly double by 2060, increasing the workload for social services.
- Limited Budgets: Tight funding and hiring freezes make it difficult to expand call centers or add in-person case managers.
- High Touch Needs: Older adults often have unique, detailed questions—everything from scheduling rides to deciphering health coverage.
Even when agencies host resource fairs or mail brochures, these methods may not scale to meet the growing demand. This is why deploying an AI assistant—available 24/7—is an attractive option.
Introducing Helen: A “Concierge” Model for Public Services
GetSetUp’s Helen draws on years of insights into how older adults learn and adopt new tools. Rather than replacing staff, she amplifies their efforts by answering frequently asked questions, offering proactive suggestions, and seamlessly escalating complex queries to human representatives.
- On-Demand Resource Guidance: Agencies can integrate Helen into their websites or mobile apps, so when an older adult visits to learn about, say, SNAP or a transportation voucher program, Helen can instantly clarify eligibility and next steps.
- Localized Information: Helen can provide location-specific details—like the closest meal delivery service or local AAA office—based on user input.
- Education & Literacy: From digital safety tips to instructions on new telehealth services, Helen can supply short, easy-to-understand answers and even link to relevant GetSetUp classes.
- Warm Handoffs to Staff: When an issue requires specialized attention (e.g., complex Medicaid questions), Helen flags the conversation for a staff follow-up, ensuring older adults get high-touch support only when needed.
Key Benefits for Government Agencies
- Relieved Staff Workload:By fielding routine inquiries, an AI assistant can significantly reduce the volume of calls and emails pouring into agency offices. Staff have more time to handle urgent or nuanced cases.
- Higher Benefit Adoption: Helen’s proactive nudges—like reminders about local food assistance sign-ups or upcoming enrollment deadlines—encourage older adults to use the benefits they’re already entitled to.
- Cost Savings & Efficiency: 24/7 digital support is cheaper than hiring additional full-time employees. In many states, a single phone call can cost agencies $15–$60, so each diverted call represents potential savings.
- Better Data & Insights: AI can track the most frequently asked questions, revealing where older adults often get stuck (e.g., “How do I apply for a property tax exemption?”). Agencies can use these insights to refine and improve their programs.
- Enhanced Satisfaction & Trust: When older adults can quickly resolve questions—without extensive wait times or confusing forms—they’re likelier to trust the agency and comply with recommended actions (like scheduling preventive care or completing a benefits renewal).
Real-World Use Cases
1. Community Transportation: An older adult visits the Department of Aging website looking for ride options to a medical appointment. Helen quickly explains non-emergency medical transportation benefits, checks a local route for them, and even suggests scheduling a ride through the relevant partner. The user—once overwhelmed—now has a plan in minutes.
2. SNAP & Nutrition: A user logs in to learn about food assistance. Helen not only walks them through SNAP eligibility but also suggests local farmers’ markets offering senior discounts, bridging the gap between digital info and on-the-ground resources.
3. Fraud Prevention: Helen proactively warns older adults about potential scams, such as fraudulent “Medicare” calls requesting personal details. She offers tips on safeguarding personal info and prompts users to attend a short online class about identifying phishing calls.
Helping Agencies Support Healthy, Independent Living
At its core, AI solutions like Helen address the fundamental goal of aging services: enabling older adults to live independently and well. Beyond just listing benefits, a concierge-style approach guides seniors on health programs, digital literacy, social engagement, and more.
- Preventive Care & Screenings: By nudging individuals to book annual exams or check blood pressure regularly, Helen supports better health outcomes and potentially lower medical costs.
- Social Engagement: Through integrated chat or local event listings, older adults find new ways to stay active—reducing isolation and its associated health risks.
- Digital Skills: AI-based tutorials help seniors navigate telehealth platforms, manage online banking, or explore safe social media use.
Over time, these interventions can translate into fewer emergency visits, less strain on caretaker networks, and a generally healthier senior population.
Getting Started
Government agencies interested in integrating AI for older adult services can:
- Map Out Key Pain PointsReview call center data, user surveys, and staff feedback to identify the most common questions or bottlenecks.
- Plan a PilotSelect a small program area—like transportation or meal delivery—and integrate Helen to handle routine inquiries. Gather feedback from both users and staff.
- Scale & CustomizeAfter refining initial workflows, expand Helen’s capabilities to cover broader benefit categories (e.g., property tax relief, housing assistance, Medicaid, etc.).
- Measure ImpactTrack metrics like call deflection rates, user satisfaction scores, and benefit uptake.
- Promote AwarenessEncourage older adults to “Ask Helen” through marketing campaigns, local partnerships, and printed materials at senior centers.
As the aging population grows and staff resources remain stretched, government agencies can’t afford to rely solely on traditional outreach. AI-driven assistants like Helen from GetSetUp provide a scalable, cost-effective way to deliver timely, personalized support. By serving as a 24/7 concierge for older adults, Helen helps agencies meet rising demands while guiding seniors toward benefits and programs that keep them healthy, independent, and engaged.
Ultimately, the goal is simple yet powerful: make it easier for older adults to find and use the resources they need—without bogging down limited staff. In doing so, agencies foster trust, optimize budgets, and support a thriving community of seniors ready to navigate the complexities of modern life.
Bring GetSetUp to your organization
We partner with Medicare Advantage plans, dual eligible plans, healthcare providers, Departments of Health & Human Services, Government aging services and more.
