Plan your expenses and deductions strategically each year
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Maintain accurate and organized financial records for easy reporting
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Talk to a tax professional for expert guidance
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Personalized Marketing: AI helps in analyzing customer data to create personalized marketing campaigns
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Use accounting and tax software to make management easier
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America is aging rapidly, with the U.S. Census Bureau predicting that by 2030, one in five Americans will be 65 years or older. The baby boomer generation, born in the post-World War II era, is now entering or well into their senior years. In 2016, about 49 million people were at least 65 years old—a number that will only rise as the baby boomers continue to age.
Over the years, family sizes have decreased, and life expectancy has increased. The older population is not only living longer but also leading healthier, more active lives. This makes them a significant demographic for businesses to consider, particularly when it comes to providing the latest tools to make life easier, faster, and more connected.
Older Adults as a Vital Demographic
While many businesses focus on appealing to millennials and Generation Z, they may be overlooking a crucial demographic. The U.S. Census Bureau projects that by 2060, the population under age 18 will grow by only 6.5 million people, while those 65 and older will increase by 45.4 million. With older adults set to comprise a significant portion of the population, it's time for companies to focus on this growing market.
As the country grays, the older population becomes increasingly vital, and GetSetUp is uniquely positioned to serve this demographic by providing them with the tools and skills they need to thrive in today’s digital world.
Reaching Older Adults Where They Are
According to the founders of GetSetUp, Neil Dsouza and Lawrence Kosick, the future is not only gray but also rich with wisdom. That’s why they’re tapping into all that the older generation has to offer. Dsouza, with a background in education startups like Zaya, wanted to reskill older and retired teachers. He partnered with Kosick, who had a strong interest in helping the 50+ demographic. Together, they created GetSetUp, with a mission to reskill educators over 50 to teach others over 50 new technology tools, apps, and software.
The concept of seniors teaching seniors not only provides economic opportunities for those over 50 but also helps more older adults lead healthier, happier, and more connected lives. The live, interactive, and fun classes offered by GetSetUp help reduce social isolation—a common issue among seniors—by fostering a sense of community and connection.
“When people in this demographic learn these new tools, it opens up a whole new world of other interesting new things to learn and do. This way, they aren’t isolated and lonely at home and don’t need to rely on an external caregiver,” Kosick explains.
Interactive Learning for a Connected Life
GetSetUp's approach is tailored to the learning preferences of older adults, who are more likely to learn by doing rather than watching. While younger people may rely on YouTube videos or chatbots, older learners benefit from hands-on, interactive learning experiences. GetSetUp offers just that, helping them become confident users of technology and empowering them to fully engage with the digital world.
Driving Customer and Employee Engagement
GetSetUp also partners with organizations and businesses through its enterprise program, teaching consumers and clients how to use tech, software, or apps confidently. This not only enhances customer satisfaction but also helps reduce customer turnover.
“The U.S. population is aging very quickly. Soon they will be everyone’s customer,” Kosick notes. “There is an interesting opportunity and challenge to figure out how to make it easier for companies to target this market.”
GetSetUp offers scalable, live, self-paced consumer support sessions and can create customized classes for a company’s specific tools in as little as 3–7 days. GetSetUp Guides then teach customers, clients, or employees how to use these tools, enabling them to help others as well.
Connecting with GetSetUp
If you’re interested in learning more about what GetSetUp has to offer for older individuals or for your company or organization, they’d love to hear from you. Contact Kosick to set up a time to chat.
As the older population continues to grow, GetSetUp is here to ensure they stay connected, engaged, and empowered to live their best lives.
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