Plan your expenses and deductions strategically each year
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Maintain accurate and organized financial records for easy reporting
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Talk to a tax professional for expert guidance
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Personalized Marketing: AI helps in analyzing customer data to create personalized marketing campaigns
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Use accounting and tax software to make management easier
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With more people staying at home, businesses have had to rethink how they interact with consumers. Creative solutions have emerged worldwide, from nail technicians in the UK providing manicures through letterboxes to food delivery services in NY with a twist. While such extremes might not be necessary for every business, it’s clear that adopting new tools and strategies for growth is crucial. The COVID-19 pandemic highlighted the digital gap, particularly in reaching consumers over 50, a demographic that’s growing rapidly and cannot be ignored.
According to the US Census Bureau, Americans over 50 will make up nearly 25% of the population in the coming decades, with 1 in 5 being over 65 by 2030. Businesses must recognize the importance of this generation and adopt strategies that cater to their needs.
Customer Education: A Key to Long-Term Success
One of the most effective long-term strategies for businesses is customer education. Rather than hoping customers will learn from a random YouTube video, businesses should provide tools and resources that help consumers use their products and services confidently. This approach reduces stress and frustration from long wait times on help lines and ensures customer satisfaction. It also empowers consumers—everyone loves to feel empowered!
GetSetUp is a prime example of how businesses can support their customers. By offering live, interactive classes led by experienced educators, GetSetUp teaches older adults how to navigate technology, apps, and services. This education builds confidence and fosters loyalty, as consumers appreciate the ongoing support and learning opportunities.
Supporting Consumers and Employees Alike
It’s vital that your customers know they are valued, especially during challenging times. Instead of sending generic emails, offer something truly useful. For example, AARP partnered with GetSetUp to help seniors cope with isolation during the pandemic. Through GetSetUp’s platform, retired educators guided seniors in learning new skills, staying connected with family, and navigating essential services like Telemedicine, grocery delivery, and applying for Social Security and Medicare online. This partnership supported over 2,000 individuals in just the first two weeks, highlighting the impact of meaningful support.
GetSetUp also plays a crucial role in employee training. Many employees were unprepared for long-term remote work, lacking the setup or technical skills to be effective. Recognizing this, The Learning Accelerator established educator-to-educator training to quickly equip teachers with the tools needed for online classrooms. Similarly, GetSetUp launched a rapid response Academy to train retired educators in essential tools, providing over 500 hours of live onboarding and training. This hands-on approach helped educators feel confident and self-sufficient in a new digital landscape.
Ensuring Accessibility and Engagement
If your business has recently transitioned to online services or apps, especially targeting new markets unfamiliar with technology, consider how to make your services easily accessible. In the past, help lines or instructional videos might have sufficed, but with increased screen time, consumers need more interactive support.
GetSetUp offers live, interactive assistance to ensure consumers can navigate your products and services without frustration. By engaging directly with your audience, you can prevent them from giving up before they even get started.
Connect with Your Audience Through GetSetUp
If you want to train your 50+ consumers or employees on the essential tools of your business, consider partnering with GetSetUp. Their experienced Guides can help ensure your customers are not just satisfied but empowered to use your products and services effectively. Schedule a meeting with GetSetUp Co-Founder, Lawrence Kiosk, to learn how GetSetUp can help your business thrive in a rapidly changing world.
